In planning and making advertising campaign ad creators's individual traits are vital in bringing forth advertising effects. Emotional intelligence and social intelligence are cast light on recently as factors affecting advertising creativity. And, the creative inclination of ad creatives and its relation to job performance perceptions is also one of the interesting issues in advertising creativity research. The purpose of the study is to identify factors and variables found out by past studies, and subsequently to find out multi-dimensional relations among emotional intelligence, creative inclination and job performance perceptions. The results show that the higher emotional intelligence of creators is, the higher their creative inclination is. That is, emotional intelligence of creators has significant influence on creative inclination and job performance perceptions both directly and indirectly. The study also found out that the stronger creative inclination of creators is, the better job performance perceptions are. This result is in line with previous findings from advertising and other relevant research. It is a matter of course that how creators go about to deal with advertising creative works effectively, and how to share the knowledge with clients and colleagues. Study results imply that sophisticated educational programs are needed to gear up creative thinking in order to make effective campaign and good relations with parties involved in the process of advertising creative development.