Manuscript Submission

[Instructions for authors]

Ⅰ. Submissions
(1) The Korean Journal of Advertising receives manuscript submissions anytime
(2) Articles should follow the guidelines, otherwise they would be returned.
(3) Authors should visit the web submission system found at http://www.koads.or.kr where you can submit a manuscript.
Ⅱ. Manuscript Preparation Guidelines

The text format should follow the latest edition of American Psychological Association (APA) style.
Following guidelines are the most important rules regarded as the most important in APA style.

  • 1. Manuscripts should be submitted as Word documents (doc, docx) or Hancom Office documents (hwp).
  • 2. The Korean Journal of Advertising welcomes submissions that make contributions to the field of advertisement and promote peer interaction.
  • 1. Manuscripts should be submitted as Word documents (doc, docx) or Hancom Office documents (hwp).
  • 2. The Korean Journal of Advertising welcomes submissions that make contributions to the field of advertisement and promote peer interaction. (Around 25 sheets of A4 paper in length)
    - Top and bottom margins follow standard margins for A4 paper.
    - Line spacing is 160%, 35~40 lines per page.
    - Chapter titles/Subhead/Second-Level subhead/Third-Level subhead set as 1. 1). (1). 가.
    - 10.5 point font for main text and 24 point font for the title is used
    - Page number is necessary ? all tables and figures are clearly numbered, explained and inserted into the desired section.
    - Footnotes should be minimized. Numbers are displayed in the upper right and the content is written at the bottom.
    - References should be organized alphabetically depending on the author's surnames.
  • 3. Cover page should contain the following information: (1) title, (2) research design (empirical, descriptive, or case studies), (3) author's name and contact information (affiliation, position, address, contact number, e-mail). Corresponding author should be identified (The first author should be written at first).
  • 4. All manuscripts contain an abstract and key words (both in Korean and English) in a separate page.
  • 5. Manuscripts stemmed from a master's thesis or a doctoral dissertation should inform it in a footnote.
  • 1. The author-date method of in-text citation. This means that the author's last name and the year of publication for the source should appear in the text, for example, (Kinsey, 1960; 김은하, 1970), or Kinsey(1960), 김은하(1970).
  • 2. If you refer a certain page, paragraph or formula, the page number should be cited, for example (김은하, 1970, p. 35).
  • 3. In case of a work by two to five authors, List all the authors in the signal phrase or in parentheses the first time you cite the source. Use the word "and" between the authors' names within the text and use the ampersand in the parentheses. In subsequent citations, only use the first author's last name followed by "et al." in the signal phrase or in parentheses. In the case of six or more authors, use the first author's name followed by et al. in the signal phrase or in parentheses.
  • 4. In case of two or more works by the same author, order by year of publication, earliest to latest. If the same authors and the same year, order alphabetically by first word of the title, and a lower-case a, b, etc., to the year, for example, (Smith, 1981a,1981b).
  • 1. All references in the reference list must appear in the text and all references cited in the text must have an entry in the reference list.
  • 2. Order the reference list alphabetically by authors' surnames with the year
  • 3. Periodicals
    Authors are named last name followed by initials; publication year goes between parentheses, followed by a period. The title of the article is in sentence-case, meaning only the first word and proper nouns in the title are capitalized. The periodical title is run in title case, and is followed by the volume number which, with the title, is also italicized.
    For example,
    이호배, 김정태, 정이규. (1997). 유명인 광고모델 속성이 광고태도와 상표태도에 미치는 영향. 광고학 연구, 8(2), 167-181. Wensley, R. M. (1981). Strategic marketing: Betas, boxes, or basics. Journal of Marketing, 45), 173-82.
  • 4. Books
    강진령(1997). APA 논문작성법. 서울: 양서원
    Donnelly, J. H., and William, R. G. (1981). People in organizations: An introduction to organizational behavior (3rd ed.). New York: McGraw-Hill.
  • 5. Edited Book
    한규석 (1997). 사회심리학에서의 문화비교연구. 한국 심리학회(편), 심리학에서의 비교문화 연구. 서울: 성원사
    Gibbs, J. T., & Huang, L. N. (Eds.). (1991). Children of color: Psychological interventions with minority youth. San Francisco: Jossey-Bass.
Ⅲ. Addendum

This is amended October 17th,2014,and will be implemented starting on January1st,2015.

[Information for authors]

"The Korean Journal of Advertising is published to contribute to researches and development related to advertising theory and practices."
The Korean Journal of Advertising, the official journal of 「Korea Advertising Society」, is the leading and representative journal in advertising studies in Korea in terms of high-quality of articles, authors and citation frequency, and registered in the Kora Research Foundation. Having been published 8 times a year since 1989, The Korean Journal of Advertising becomes the only one has historicity and traditionality. Manuscripts for submission to the Korean Journal of Advertising should be written according to the following rules.

Topics: The Korean Journal of Advertising welcomes all academic articles related to advertising studies.
Manuscript Length: 20-30 sheets of A4 paper (font size 10p, line spacing 17p)
Manuscript Selection: All text files (both Korean and English) should be in Hancom Office format. By post, a disk and 3 hardcopy manuscripts; by e-mail, no disk and no hardcopy.

    Fee for publication:
  • 1. Publication fee: 100,000 won. 200,000 won for non-members (should be marked on the manuscript).
  • 2. Account number: 100-024-013057 Shinhan Bank (account holder: Korea Advertising Society)

Submission of manuscript: Authors should visit the web submission system found at http://www.koads.or.kr where you can submit a manuscript.

Customer services:
TEL : 2144-0264   /   FAX : 2144-0265   /   E-mail : kas0264@hanmail.net

Publication Date
No. 1 (January 15th), No. 2 (February 28th), No. 3 (April 15th), No. 4 (May 31), No. 5 (July 15), No. 6 (August 31), No. 7 (October 15th), No. 8 (November 30)