The present study was conducted to examine the feasibility of 'PPL in TV advertisement,' which has been executed on an experimental basis recently, and provide fundamental knowledge needed for employing the technique as a regular advertising practice. Specifically, the authors attempted to prove, through an experiment, what kinds of mutual brand-image effects can be produced by the combination of the main and the subordinate brands of different eminence levels and depending on the salience levels of the subordinate brand in the advertisement. As the stimulus, the authors hired a professional studio to produce 10 versions of a TV advertisement by editing several TV ads that had been aired with low frequency, and a total of 222 adults participated in the experiment as the subjects. Results revealed a significant effects generated between the main and the subordinate brands, and the authors tried to interpret the significant findings by naming them reliance, overpowering, assistance, exposure, transfer, and degradation, respectively.