The collaboration strategies are widely executed for value innovation of corporations and brands. Collaboration is one of the marketing strategies which can create value synergy through combination between each other elements. A lot of corporation and brand can minimize danger, secure resources with business partners using collaboration. Especially, art collaboration is proved to be effective on arousing esthetical emotion and interest, information delivery, enforcement of message memory, pleasure, intellectual curiosity, etc. The results of the content analysis revealed that the numbers of advertisements with art differed according to the product types. Specifically, Art collaborated advertisements are most frequently revealed in such product type as construction, automobiles, and information. Results of chi-square analysis of levels of collaboration and product type are statistically significant : construction product type showed integral collaboration, while information product type showed simple collaboration. In terms of hedonic/utilitarian products, it was founded that simple collaboration type(ie, in modest way) was more frequently used in utilitarian products. It was hinted that products characteristics should be considered for persuasive effectiveness such as product involvement, expensiveness, value-oriented appeal, product type(hedonic/utilitarian). There are a lot of patterns of collaboration. The execution strategies of art collaboration, star collaboration, place collaboration, culture patronage collaboration, inter-brands collaboration, advertisement collaboration, viral marketing collaboration were analysed. It was also found that those collaboration projects are executed comprehensively at every stage such as product development, production, marketing, distribution. It is needed that collaboration activities must be executed with long term program and original philosophy keeping relevance with business category of corporations. Also, Strong brands must be partners with trustful relationship since starting stage using media creative.