In recent years, corporations which aim to develop high-class brand images have directed their attention to various properties of art. This research focuses on art marketing, which is a field of art that is yet to be approached from an academic perspective nor has a proper theoretical system. More specifically, this research has expanded from the existing research project, which proved the role of parameter of luxury in art infusion, to include a systematic verification of the correlation between the existence of art infusion and different dimensions of luxury perceptions. It also investigates the moderating effects of product types and brand concept types, thereby providing a reference point for establishing a more effective art marketing strategy. In order to meet its aim, this research has divided the constituent dimensions of luxury into personal perceptions including expansion of ego, experience and hedonic value, as well as into non personal perceptions including price, quality and scarcity. Then it explored the effects of the existence of art infusion on luxury perceptions. The results of the research showed that personal and non personal perceptions of luxury were more increased with art infusion than without it. Also, it has been observed that the difference in the level of luxury perceptions was greater in non personal perceptions than in personal perceptions. It has also been proven that the moderating effects of each product type was verified between the effects of the existence or the absence of art infusion on luxury perceptions and brand concept types. In case of utilitarian product, the luxury perceptions has increased with the art infusion in function oriented brand whilst the luxury perceptions in prestige oriented brand have decreased after the art infusion. With hedonic product, however, regardless of the brand concept, the art infusion has always led to a higher luxury perceptions.