Recently, development and production competition of environment friendly car between car makers are intensified in motor industry. Because hybrid car has not only good performance and design but also fuel efficiency, public interest has been increasing. In this atmosphere, The hybrid car advertising strategies are summarized into eco-centric and econo-centric appeal. This study examined the effect of these two big appeal strategies with moderating effect of advertising context and level of CFC (consideration future consequence) to consumer attitude. The results showed the outcomes of appeals were changed, according to advertising context. The eco-centric appeal was more effective on social issue pages(accordance condition) than on economic issue pages(unaccordance condition). Likewise, the econo-centric appeal showed effectiveness in opposite condition. Additionally, we also observed that the interaction effect between the CFC(consideration future consequence) and advertising appeals on consumer attitude. The eco-centric appeal was more effective in the consumers with high level of CFC than low. Adversely, econo-centric appeal was more effective in the consumers with low level of CFC than high. Based on these results, some implications can be made for future research.