To analyze CSR research trends and produce implications for future research, this study content- analyzed 58 articles of six major Korean journals from 1997 to 2010. The results showed that more qualitative development needs to be accomplished in spite of the quantitative development of the research area since 2005. For example, few CSR scholars have published more than 4 articles related to the field and most researchers came from advertising or public relations fields. To attract more diverse and practical ideas, Practitioners, graduate students, and scholars from other disciplines need to participate in the area. Also, marketing oriented variables, such as purchase intentions were the most frequently used variables in the domain. Future researchers need to make more efforts for showing multi-faceted outcomes of CSR activities by adopting various variables. These efforts will lead more interest from profit companies into the CSR domain. Finally, utilizing more theories in building research models and juxtaposing various research methods are required to enhance reliability and validity of research results of the area.