The recently sustained increase in the supply of golf courses, stagnation of demand, overseas golfing tours and new competition have emphasized the importance of customer satisfaction, service orientation and marketing strategies of golf clubs. In order to overcome such threats, Lotte Skyhill has focused on both 'service-oriented marketing' and 'differentiated marketing' as competitive marketing strategies. Detailed examples of Lotte Skyhill marketing strategies are as follows: Firstly, Lotte Skyhill continuously pursued to systemize the service, to educate staffs, to make efforts of everyone from CEO to a caddy with QCC, rather than doing one-shot events. More importantly, Lotte Skyhill tried to show authenticity to customers at all contact points and service processes. Secondly, Lotte Skyhill used the power of 'art marketing'. Visual art can transfer its luxury concept onto products or services. In order to create luxury based brand image, Lotte Skyhill has employed various art stimulations as one of differentiated marketing strategies. Thirdly, Lotte Skyhill developed interesting storytelling stimuli which can improve customer's memory and attitude towards the golf club. Stories of interesting hole names, lucky stone of a professional golfer, and a maple tree with love story can increase possibilities for customers to activate positive impressions of Lotte Skyhill. Finally, Lotte Skyhill focused on establishing the brand system. By structuring the brand system through the parent company name, brand name and regional name, it successfully increased the customers' awareness and favorable brand image. This study addressed on how Lotte Skyhill conducted successfully its service-oriented marketing and differentiated marketing and also expects to provide meaningful marketing implications to lots of marketers who struggle to seek for appropriate marketing in circumstances of strong competitions.