Advertising is an industry which reveals individual competence much more than other industries, and depends thoroughly on brain-ware. This research investigated advertising education to cultivate ad personnel of professional ability and advertising in education(AIE) to enhance understanding for advertising by carrying out a survey targeting 3groups; advertising persons, prospective advertising persons, and non-advertising persons. As a result, advertising persons and non-advertising persons preferred lecture type education, while prospective group preferred on-the-spot-study. All groups preferred off-line education to on-line education. Ad persons undervalued advertising certification system and advertising understanding test compared with non-ad persons and prospective groups. In AIE(Advertising in education), a social education program, all groups regarded the general public as the main target, and advertising case study would be appropriate educational contents for them. Ad persons and non-ad persons focused on improving citizen's understanding of advertising, but prospective group gave weight to application of advertising. From these results, we found that there were perceptual differences about advertising education among the groups, and these findings would contribute to decide advertising education goals and methods according to groups.