The growth of smartphone market is influenced by diffusion of various applications. Mobile communication value involves mobile interface and applications. Smartphone mobile applications are fundamentally different from traditional media. Multimedia displays and interactivity via smartphone applications help to enhance consumer learning and allow consumers to interact with products, investigate further details, and immediately make purchases. This study examines the influences of media experience on perceived interactivity and its consequences in the smartphone application context. A survey is used to investigate key questions about effects of media experience of smartphone applications. This study is a step forward in clarifying media experience of smartphone applications and examining the roles of media experience on perceived interactivity, attitude, and purchase intentions in the smartphone application context.