The purpose of this study was to develop measurement tools that can be used to classify well-being-oriented consumers by exploring the well-being environment. In order to construct a well-being-oriented consumer classification scheme, the eight sub-factors used in this study have been adapted from the extant literature, FGI, and relevant specialists. In total, 30 items were extracted from the results of a CFA. The eight sub-factors related to consumer orientation that were adapted for the study include spiritual richness, sustainability and the environment, safety, self-realization, practice value, social responsibility, and health. Consumers preferred self-realization-oriented, sustainability-and-environment-oriented, and health-oriented products when purchasing well-being-related products. The results of the study provide valuable information and guidelines that marketers and advertisers should bear in mind when they are building their marketing and advertising strategies.