In this research, we tried re-defining advertising ranges by bringing up questions about the standard of summing up method of total advertising expenditure which are difficult to explain how rapidly the Korean advertising industry environment changed. After the focus group interview (FGI), advertising ranges must be classified 8 media platform as followings; television, radio, newspaper, magazine, on line, out of home, sales promotion, sponsorship. Also, in this research, we suggested specified domains that should be included at the standard of summing up method of total advertising expenditure, and we recommend that advertising production cost should be summed up as to each domains.