This study explores problem solution and development of Product Placement (PPL) since its introduction due to broadcasting law to revisions. Through in-depth interview of related professionals who engage on expert area such as policy maker, broadcast companies, ad agencies, companies, media representatives and outsource production, it predicted the growth potential in the market and drew improvement topics derived 4 emerging themes. First, PPL experts generally have positive attitude toward its introduction. Second, they point out PPL regulations as a problem. Third, the subject of PPL generates a lot of controversy. Finally, most of them prospect PPL growth rate is 10 to 20%. However, using the opinions of small group, this research has several limitations including result generalization and representative sampling. It is required future planning and strategy of PPL, execution and rating measurement issues. This research provides practical and political implications to contribute to PPL activation by improving broadcast contents and broadcast advertising.