Studies on consumer’s donation behavior have received so much attention due to recent development of non‐profit organizations’ charitable fundraising activities and their feverish marketing efforts. One of the most crucial and fundamental questions to respond as a potential donor must be the location of the cause. This article focused on investigating interactions between two variables: the donor’s behavioral intention anchored in perceived spatial distance (near: domestic vs. far: international) as Construal Level Theory suggests; and based on given level of perceived donation message property (low: support for preventing children’s malnutrition vs. high: general aid for children). Result from two studies ‐ both the percentage of choosing the target location of cause (study 1‐1) and donation intention and donation amount toward the location (study 1‐2) ‐ point out that potential donors show greater donation intention on domestic cause than international cause based on perceived spatial distance. On the other hand, the interaction between the perceived spatial distance and the perceived message property (study 1‐2) is only partially significant on the donation amount. Domestic cause on low level (concrete donation message) draws more donation intention than high level (abstract donation message) as we expected; however, international cause on high level do not show significant difference from domestic cause on the same level. We expect that this research’s outcome may yield useful implication to NPO’s future charity fundraising strategies.