Under serious unemployment crisis circumstance, it is controversial whether award winning experience in advertising contest is helpful or not to get a job in advertising industry. This study has tried to find out the perceptual difference between groups about the effect of award winning experience and its practical supports. The results of the survey for 177 advertising major students and 73 ad practitioner are; first, there are different perceptions between students and ad practitioner about the influential factors in getting jobs in ad industry ; second, students thought that advertising contest award winning experience would have positive effects in getting jobs, but, ad practitioner did not regard it so highly; third, students regarded the effects of all kinds of ad contests except ad agency supervising contests higher than ad practitioner. This study are significant in academic aspect, because it has revealed the perceptual difference between ad academic industry and ad industry for the matter of ad contest which has become an important social phenomenon. Practically, the results of this study may suggest some guide lines for ad professors how to instruct their students, and ad students how to prepare for their future.