This study has separated lifestyle as the center for using in diagnostic information predicting consuming pattern of fruits buyers after understanding the psychosocial and biobehavioral characteristics according to the Types of Lifestyle and understood the evaluation attributes taken into important considerations when consumers evaluate the advertising. According to analysis results, lifestyle could be divided into 4 types; social leader type, leisure value investment type, type of desire for leisure, and pragmatism type. There are the differences of several media advertising effectiveness, advertising types and attitude toward advertising among four lifestyles. Leisure value investment oriented group had more positive evaluation toward advertising power for media, advertising type, and attitude than others. It is clear that the classification of lifestyle as the center helps predict consumer’s evaluation of advertising power for media, advertising type, and attitude. Furthermore, by reflecting the consumer’s characteristics and preference on effective media channel for advertising message and advertising strategy, we could expect high efficiency in marketing, advertising, and media strategy planing in near future.