Photographs and articles of magazines may cause psychological effects from their readers. A following advertisement may be affected by the magazine article at unconscious level. This study hypothesized magazine photos would cause spatial distance, and articles would take social distance of the construal level theory. Experiment 1 said the close photos caused the following concrete advertising headline more preferred, in the other hand, the far photos got the abstract headline more preferred. The farer of photos, the higher of construal level. Exp. 2 replicated prior results in context of social distance from magazine articles. Specifically, when contents of the article were closely related with their readers, then the following feasibility-based headline were preferred, in the other hand, if distantly related with them, then the desirability-based headline were preferred. Exp. 3 researched the complicated effects of photos and articles concurrently. In results, only near condition both of photos and articles catched the following feasibility-based headline more preferred. If one of them were not near condition, then the desirability were more preferred. Even though distant condition both of them, there were not additional effects of more focusing on the desirability-based message.