The purpose of this study is to classify consumption values and to investigate the factors to influence consumers' values for consumption. We examined the cultivation effect of media for adult consumers, and the roles of socialization agents including media for adolescent consumers. The data was obtained through the surveys of Koreans from 14 to 69 years old (N=2,834). This study identified the five types of consumption value: functional value, social value, emotional value, epistemic value, and self-expressive value. The findings suggest that adult consumers' functional value of consumption may be cultivated by television viewing particularly news program, and Blog use. Television viewing was related to not only functional value but also symbolic values including social value, self-expressive value and emotional value. While SNS use was not related to adult consumers' functional value, it was associated with adolescent high evaluation of functional value. For adolescent consumers, the effects of parents and mass media on their consumption value were not found. The findings suggest that peers and SNS function as important consumer socialization agents. Adolescent self-socialization process through SNS use should be further examined.