This study examined the effects of CSR activities based on the suitability of the CSR and types of CSR in the context of the Facebook. Specifically, we investigated the subjects' corparate attitudes, brand attitudes, and intention for word-of-mouth as a result of an exposure to different types of corporate activities(either CSR or CSV) and the fit or suitability between the company and its activities(high vs. low). As expected, consumers' corporate attitudes, brand attitudes, and WOM intention were higher when the fit is high, and in the case of CSV as opposed to CSR. In addition, the interaction effect between the fit and the type of corporate activities was found in the anticipated direction in the case of subjects' corporate attitudes and brand attitudes. Specifically, in terms of subjects' corporate attitudes and brand attitudes, the difference between CSR and CSV were greater when the fit is lower than when the fit is higher. This interaction effect, however, was not significant in WOM intention. Theoretical and practical implications are offered.