This study focusing on the government advertising discussed the relationships between circulation size of local daily press and government advertising fees. As the government advertising is based on the national or regional tax resource, it should be executed with carefully designed media planning. In order to observe the effectiveness of Korean government advertising, this study raised a few legal/system, operation, and message process issues. The current researchers have a goal to provide a few practical suggestions regarding government advertising system compared to other government advertising systems. This research purpose was achieved by the observation of circulation size of local daily press and government advertising fees. Based on the circulation size data (ex: net press run & paid copies) and executed government advertising fees, this study underscored the introduction of consultative group for government advertising and effective media planning. Needs for philosophical discourse on and interdisciplinary approaches and empirical research approach are discussed as future study area.