Until now, terrestrial broadcasting that has been monopolized in broadcasting advertisement markets in now stagnated or went backward due to appearance of new media. terrestrial broadcast TV advertising market share of decreasing phenomenon have a combination of factors, including the effects of new media emerge, change of consumers, changes in corporate strategy of marketing communications, issues of distribution structure of the advertising market. However, the problem of regulation systemic side existed. It is a significant impact on the broadcast advertising market growth because Advertising accounts for the largest share in sales revenue of broadcaster and broadcasting program production fund, advertising has a significant impact on the broadcast advertising market growth. In fact, the regulations of terrestrial TV advertising are represented by three aspects regulation of advertisement programming, prohibited advertising item, bundling sales. But the question is whether or not the existence of these regulations is to retrograde activation of terrestrial TV advertising. This study purpose evaluation and development for regulations of terrestrial broadcast advertising bundling sales, for research which the 7 in-depth interviews with professionals who performed. In-depth interviews pointed out that excessive regulation of terrestrial broadcasting.