This is a study on the introduction of two words in Korea: advertising and public relations (hongbo). The study also covers the introduction of advertising and public relations in Korean university curricula. The introduction of the word advertising dates back to Hanseung Sunbo, a thrice-a-month newspaper launched in Korea for the first time in 1883. The newspaper was a by-product of the Korea-Japan treaty of Ganghwa in 1876, which opened the closed kingdom to the outside world. However, an actual advertisement was not placed until 1886, in a weekly newspaper, Hanseung Jubo. The advertiser was not a Korean but a German trading company. Advertising settled in as a social institution after the launch of another newspaper, The Independent, in 1896. The introduction of the term, public relations started during the days of the U.S. military government after the Korean liberation on August 15, 1945. However, hongbo, a close Korean translation of public relations appeared in articles on Japan in the two leading vernacular dailies in the 1920s. No clear-cut Korean translation of public relations was available and there has been some confusion, but hongbo has been more or less accepted as the translation. The Department of Commerce at Yonsei University started a class in the 1956- 7semester followed by Korea University. In 1960 Ehwa Women's University introduced public relations in its Journalism Department.