In the 21C Knowledge-based Society, core employee group is a key asset to firm competitiveness. This research is trying to suggest frame work to provide systematic management of employer brand. This is for the company to recruit and maintain talented person in competitively changing of the labor market. Employer brand can be defined as a part of a corporate brand image. It is assessment or recognition of corporate brand in an employment situation. In a company, an employer establishes corporate identity and by this, they motivate the present and future practician and hold them continuously. In this research, I tried to supplement the limit of existing research and form the employer brand with new recognition dimension. By forming employer brand in hard power and soft power aspect, I tried to check how the lower dimension is composed of. Also, I looked for what kind of influence employer brand dimension has in attitude of job searching of a company. As a result, it was proven that there are 7 factors of hard power, and 5 factors of soft power of hypothesis configuration dimension of employer brand recognition dimension. I’ve looked for what kind of influence the hard/soft power dimension of employer brand has to the attitude of job searching. As a result, from the hard power factor of employer brand, it showed that company safety, recruitment rationality, welfare system, and compensation system influenced blow-by-blow in attitude of job seeking. On the other hand, from the soft power factor of employer brand, it showed that suitability with individual values, and corporate image factor influencing the attitude of job seeking.