This study explores antecedents influencing viewing intentions of Hallyu content and visit intentions to Korea after the Ban of Hallyu from the Chinese government. Specifically, we focused the effects of political efficacy and Hallyu content factors such as content playfulness, content values on Chinese consumer behaviors. Also, country image factors of cultural images and political images and attitudes toward Korea are included. For political efficacy of Chinese consumers classified into political avoidance, politician skepticism, and political inability. the results of hierarchical regression showed that content playfulness, content values, cultural images, politician skepticism, political avoidance influenced viewing intentions of Hallyu content. In addition, content values, political images, attitudes toward Korea, politician skepticism influenced visit intention to Korea. In sum, even though the power of Hallyu could decrease due to the Ban of Hallyu from the Chinese government, the consumptions of Hallyu content will recover if the content powers last.