The purpose of this study is to examine (1) the effect of TV news brand equity evaluation on channel loyalty and (2) the mediating role of news loyalty between TV news brand equity evaluation and channel loyalty. Applying the concept of brand in marketing research, we defined the news brand equity evaluation (image, awareness, credibility, preference, and quality) and proposed a path model for testing the relations among TV news brand equity evaluation, news loyalty, and channel loyalty. Data were collected from an online survey of adults watching KBS and JTBC TV news, and 389 responses were finally used for the analyses. The path analysis of the KBS model showed that (1) the preference of TV news had a positive influence on channel loyalty and (2) the awareness and preference of TV news affected channel loyalty through news loyalty. For the JTBC model, (1) TV news brand equity evaluation had no direct impact on channel loyalty and (2) the awareness, preference, and quality of TV influenced channel loyalty through news loyalty. Theoretical and practical implications of the findings are discussed.