IN the digital age, understanding how diverse touchpoints are used by consumers along the decision-making journey is important from both theoretical and practical perspectives; it provides scholars with key information to understand consumer behavior, and it also helps practitioners build an informed brand contact strategy. This study examined how consumers come in contact with a total of 57 touchpoints in three categories (i.e., offline, word-of-mouth, and digital channels) for cosmetics-related information. Particularly, the use of touchpoints was analyzed by consumers’ information seeking motives (i.e., browsing, habitual search, goal-oriented search) and age group. This study specifically investigated the frequencies of each touchpoint used, the characteristics of information obtained (e.g., controlled vs. uncontrolled messages), and the specific details of the content (e.g., price, product ingredients, clinical results). A survey using mobile diary was conducted with 676 female consumers aged 20-49, who search for cosmetics-related information at least once a week. Overall, digital touchpoints were used more frequently than offline ones. However, the touchpoint usage varied to some extent by respondents’ information seeking motive and age. This study also showed the dynamics of utilizing a wide spectrum of touchpoints and active engagement of consumers with those touchpoints. Based on the results, brand communicators are advised to develop a touchpoint strategy according to the specific target audience and the goal of communication.