Contemporary online donation campaigns often proceed in the form of a narrative format as it can be an effective strategy for elicit donors’ participation. In the present research, we examined how two main components of narratives (characters’ identification and narrator’s point of view) may interact to elicit donor’s empathy, attitude toward the campaign, and willingness to donate the cause. An online experiment using 2 (beneficiary’s identification: identified vs unidentified) × 2 (narrative’s point of view: first vs third person) between-subject design (N = 357) was conducted. The results revealed that beneficiary’s identification elicited donor’s sympathetic understanding, attitudes toward the campaign, and willingness to donate the cause. Narrator’s point of view, however, does not show significant main effect. The interaction effect between the beneficiary’s identification and the narrator’s point of view was significantly confirmed. Specifically, when the beneficiary was introduced with a specific name, the first-person narrators showed a higher persuasion effect than the third-person narrators. This study is significant in that it presented effective standards for inducing donation participation by suggesting effective donation message strategies for each component of storytelling.