Despite the prevalence of anger among negative emotions about fine dust, few studies have examined the effect of anger on fine dust. This study was conducted to examine the moderating effect of anger against fine dust and the intrusiveness of advertisements on the impact of the intention to use the fine dust app was confirmed. In Study 1, 227 participants were collected. They completed an online survey. As a result of study 1, the higher the anger against fine dust, the lower the intention to use the fine dust app when there is an intrusiveness of advertisement than when there is no intrusiveness of advertisements. In Study 2, 793 participants were collected. As a result, the moderated mediation effect of the interaction between anger against fine dust and intrusiveness of advertisement on fine dust affecting the intention to use the fine dust app through value recognition of additional information provided by the fine dust app was verified. Specifically, the higher anger against fine dust was, the lower when there was intrusiveness of advertisements was, and the lower the perception of the value of additional information was. Finally, the lower intention to use the app was, too. The theoretical implication of this study is to expand the research on negative emotions on fine dust by examining the effect of anger on fine dust. The practical implication of this study is to propose appropriate advertisements in the composition of fine dust app.