In this study, the current status of government advertising research was analyzed based on publication year, journal, and researcher, targeting 53 academic articles and dissertations published so far in major domestic academic journals. More specifically, this study conducted a content analysis to determine how the characteristics of the study vary depending on the research problem, research purpose, research topic, and research method. As a result of the analysis, it was found that only a small number of researchers published papers related to government advertising. In terms of research method, there was a high frequency of studies that conducted content analysis, as a research topic, studies to understand the creative level of government advertising, and as a research purpose, studies to check the current status of government advertising were frequent. In comparison, the frequency of studies analyzing the message development, media utilization, and policy acceptance process related to the effectiveness of government advertising was relatively low. In the conclusion section, the flow of government advertising research, limitations of this research, and future research directions are suggested based on the analysis results.