This study explores cultural differences of creative expressions of domestic beer advertisement between Korea and China. Based on the rates of beer consumption, studies on effective and creative advertisement strategies have become an important project. Differences exist with respect to creative methods for beer advertisements, especially on account of the large cultural differences between Korea and China, Despite being located on the same Orient. Therefore, with respect to nation, this research inquires into the detailed differences in the development of creative strategies for beer advertisements. The content analysis or printed beer advertisements was carried, of first by dividing the creative strategy into several parts: advertising appeal styles, advertising copy elements, and advertising visual elements etc. As a result, 4 kinds of differences between Korea and China emerged among the 12 kinds of beer advertising appeal styles. In the case of the copy element, significant differences between Korea and China exist in logo and color. As to visual element, country-by-country there are 5 kinds of significant differences. From the perspective of the international advertising of beer, an additional experimental study on what the most effective expression strategies to the consumers are, was put into practice when the differences of these various elements are applied to Korea domestic beer advertisements.