Aims and Scope

The Korean Journal of Advertising (KJA) is the premier academic publication covering all aspects of marketing communications from the academic and practitioner perspectives. KIA aims to provide a public forum that reflects the current understanding of changing advertising environments. KIA's definition of advertising is purposefully broad and includes, although is not limited to:

- general advertising
- media analyses
- direct marketing
- sales promotions
- sponsorship
- public relations
- advertising psychology
- brand management
- integrated marketing communications (IMC)

It is the policy of KJA that manuscripts submitted for review must not have been published or be under consideration for publication elsewhere. Manuscripts that are substantially similar in content to articles already published or accepted for publication in the Journal of Advertising or elsewhere are ineligible for publication in KJA. It is the responsibility of the author(s) to abide by these provisions when submitting a manuscript to KJA for review.