This study conducted a content analysis to explore the differences in donation themes, storytelling types, speaker types, messaging expression strategies, and donation solicitation methods (e.g., summarization, appeal, prediction, quotation, questioning, etc.) used in fundraising introduction texts. The goal was to investigate the relationship between these factors and the achievement of fundraising goals. The results revealed that the most common donation campaign theme was 'Elderly,' comprising 273 cases (48%), interpreted as reflecting the aging issues in our society. Cross-analysis for the relationship between donation themes and goal achievement showed that campaigns related to 'Women' had a higher goal achievement rate compared to other themes. Among storytelling types used in donation introductions, 'Journey Stories,' describing a process of change and growth towards a specific goal, were the most prevalent at 246 cases (43.2%). Additionally, cross-analysis for the relationship between storytelling types and goal achievement revealed that campaigns using a 'Personal Story' format achieved the highest goal attainment rate. In terms of speaker types, the use of 'Third-person Omniscient' perspective was the most common, comprising 434 cases (76.3%). Regarding messaging expression strategies, 'Benefit Focus' dominated with 479 cases (84.2%). Analysis of donation solicitation types showed that 'Direct Appeal' was the most common at 184 cases (32.3%), followed by 'Donation Impact Prediction' at 182 cases (32%). The findings of this study provide practical implications for numerous non-profit organizations looking to conduct fundraising campaigns through donation-based crowdfunding platforms.