Drawing upon the Persuasion Knowledge Model, this study investigates how sponsorship prominence(implicit vs. explicit) interacts with levels of benign envy to influence attitude toward the message and behavioral intentions. Two experiments were conducted to explore these dynamics. Study 1 showed that explicit (vs. implicit) disclosure yielded more favorable consumer responses as envy levels decreased. However, when the levels of envy increases, consumer responses remained similar, regardless of disclosure prominence. Meanwhile, study 2 revealed that explicit (vs. implicit) disclosure played a larger role in inducing positive consumer responses regardless of the levels of envy. Across both studies, perceived manipulativeness served as a significant mediator underlying these interactions. Findings of this study offer theoretical and practical implications.