Do people desire to have more or to have more than others? This study aimed to examine the degree of sensitivity to relative position in the material product, automobile ownership, within the context of Zimbardo's time perspective, a consumer characteristic. Participants were recruited through Amazon's MTurk. The results revealed that individuals with higher present hedonic time perspectives were less sensitive to relative position and preferred more absolute level of automobile ownership. However, contrary to expectations, Zimbardo’s future-oriented time perspectives did not lead to a desire for more relative standing in automobile ownership. The results of this study extend previous research on positional goods, confirming that individuals with higher present hedonic time perspectives, one of Zimbardo's time perspectives, desire more absolute level of ownership, rather than a preference for relative standing. Furthermore, the results of this study demonstrate that the present-focused nature of socioemotional selectivity theory is predicted by Zimbardo's present hedonic time perspective.